![]() ![]() This rule is in place to prevent businesses from spamming consumers and, despite the limitations it places on brands, it’s a necessary safeguard.īefore you can start receiving messages, you first need to ensure that you have enabled Messenger. Even if someone has liked your business page, you cannot message them unless they have previously initiated a conversation with you. For instance, while you can message consumers from your business page, you can only message those people who have already messaged you. However, there are some pretty strict rules governing its usage. How to send a private message from your Facebook business pageįacebook Messenger offers a lot of value and utility. With multiple ways to use Messenger, there’s really no reason that your brand shouldn’t be interacting with your audience in new, compelling ways. It can be accessed via the mobile app for business owners and decision-makers on the go, but it is also readily available through your web browser via the Facebook website (and through its own dedicated website at ). It’s important to note that Facebook Messenger is interwoven into the platform’s DNA. Done right, though, and it can be an incredibly powerful business tool that helps you build your audience, increase engagement, and drive leads right where you want them. Done wrong, it can feel like an invasion of privacy (particularly if you’re sending unwanted messages to consumers). Of course, that means you must be able to reply to those messages.ĭoing so correctly is critical. Visitors can type a question or comment in the text box, send images, and more. When a visitor comes to your Facebook page, the option to message the brand is displayed at the top, beneath the customizable button, and between the “like” and search icons.Ī visitor clicks on that button and it opens a chat window at the bottom of the browser. How does Facebook Messenger work on business pages?įacebook Messenger is a standalone app (for mobile devices and even Macs and PCs), but it also integrates directly with the website through a browser. What is Facebook Messenger?įacebook Messenger is essentially a chat app that integrates with Facebook pages (including business pages), providing a way for people to ask questions, get answers, and learn more about a business. What’s Facebook Messenger all about, though? Let’s dig into it a bit more to highlight the value, utility, and benefits. There is a better way to answer questions and provide value while moving leads further down the sales funnel: Facebook Messenger. However, interacting with leads and customers through organic and paid posts only offers so much value and traction. However, Facebook is the undisputed king of social media.Ĭreating a Facebook business page is no longer an option, particularly for SMBs looking to connect with their audience in new ways. ![]() Sure, there are other contenders out there – Twitter, LinkedIn, Instagram, and Pinterest all have something to offer. Today, social media is a must-have for your marketing toolbox, and no platform trumps Facebook in terms of reach, utility, or value. ![]() Designed primarily for consumers, business owners found little to love. Not many years ago, social media was something new, untried, and untested. ![]()
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